Birkenstock has just opened the doors to a first-of-its-kind community studio and global, brand-owned activation in the heart of London.
The new space strives to be a best-in-class creative hub that offers a free program of exclusive events and workshops, along with the all-new “Birkenstock Studio: Walk With Me,” a new initiative that will allow the brand to connect and collaborate with its consumers and the creative community.
Additionally, the new London-based spot stands as a true expression of Birkenstock’s DNA, with the new physical space presenting its heritage, craftsmanship, and style approach to the hyper-engaged Birkenstock audience that consistently styles classic Birkenstock silhouettes in contemporary and streetwear-centric approaches.
Rooted in the anatomically contoured footbed, the new Birkenstock space will also spotlight a slew of London-based artists and creatives, with each chosen creator defining the values of which the Birkenstock brand was built, through innovative activations, meet-ups, and galleries.
You can take a closer look at the new Birkenstocks studio above and you can visit now at the Dray Walk Gallery in the heart of East London’s The Truman Brewery, 91 Brick Ln, London E1 6QR.