London-based streetwear brand Always Do What You Should Do has just announced that it will be releasing a new footwear collaboration with adidas.

Always has become a go-to imprint for thousands of fashion followers in the UK, with its oversized silhouettes and relaxing garments designed for life on the skateboard, both in the city and on the coast. The brand has also become a serial collaborator as of late too, unveiling new drops with underground radio station NTS, fellow imprint NOAH and with UK rap star, Loyle Carner.

Now, its latest collaboration is set to come with adidas, with the link-up establishing itself as a major part of Always’ progression as one of the most exciting emerging brands to come from the UK.


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As per the brand’s official announcement video, the collaborative sneaker is expected to be a chunky Superstar silhouette, designed with a durable toe box, thick sole unit and customary Three Stripe branding on the lateral sides. Always’ corresponding motifs will then hit the tongue and insole of the shoe to round off the design.

You can check out the official announcement video from Always Do What You Should Do above and be sure to stay tuned for further updates.

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