To commemorate the release of its latest K-Varsity sneaker, K-Swiss teams up with The Ace Club for its accompanying campaign.
Exploring the intersection of contemporary culture and tennis, The Ace Club was launched in 2017 to showcase the lifestyle aspect of the sport through collaborations, editorials, and creativity. With the aim to make tennis inclusive, the collective looks to connect like-minded enthusiasts from around the world to the space.
With a shared passion for the sport, K-Swiss enlists The Ace Club to curate its latest K-Varsity sneaker campaign. Recruiting Paris-based photographer Karl Hab, the visuals take to the bustling streets of the French capital to bring the sneaker to the forefront of a laid-back lifestyle setting to bridge the gap between sport and fashion.
Having recently revisited its archives to revive its most iconic models, the new silhouette blends the aesthetic of archetypal 1970s tennis styles with contemporary details, embracing the brand’s long-standing legacy through timeless design. Boasting a pared-back look, the sneaker is crafted with a synthetic leather upper, suede overlays, and mesh accents for added breathability and lightweight durability. The versatile shape is designed for the summer months, and while the collection arrives in all-white colorways, various pastel hue iterations that feature across the branding pay homage to the sport and provide an adaptable footwear choice to any outfit.
Check out The Ace Club’s K-Varsity editorial images with K-Swiss in the gallery above. To shop the new sneaker and find out more, visit the brand’s website.
